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ChatGPT Just Became an Ad Channel: Capture Intent-in-Conversation

Industry Trends

ChatGPT Just Became an Ad Channel: Capture Intent-in-Conversation

OpenAI expanded its ChatGPT ads pilot on May 7. This is a net-new performance channel where buyers state needs in their own words. Treat it unlike search: build conversational landing pages, design prompt-native offers, and use server-side conversion tracking to protect ROAS.

Hadi Sharifi·May 10, 2026·6 min

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