This dashboard is based on one of the most important organizational features, the customers. Customers are the source of the organization’s operating income, and successful companies have a portfolio of loyal customers. Delivering a distinctive customer value in achieving the goals of an organization will have positive financial results.
Customer information is useful, in addition to the sales unit/ process, for other organizational sectors, and even considers it as one of the most important sources of business analysis even at the strategic level.
In this dashboard, customers’ information is based on macro indicators such as market share, the extent to which coverage targets, claims (liabilities, delinquencies, and suspicious claims), customer ratios (attracted, steady, growing, and loyal), strategic customers, customer satisfaction, repeated purchases, lost sales, and downsizing, lost customers, active customer customers, call rates or complaints, etc. will be displayed.